Good Ideas (& a great blog)

Branded corporate uniforms are often an essential part of building the brand and identity of your business. They’re worn by your employees and seen by customers daily, so your uniforms must send out the right message. Employee uniforms are also crucial for helping your employees stand out from other companies. In addition, it also creates … Continued

Promotional products can be a great way of advertising your business – giving a potential customer something for free will instantly warm them to your business, and the gift will serve as a reminder of your business afterward, too. Perhaps the most common example is the classic branded promotional pen. What better way to get … Continued

A strange thing happened in the past 12-20 months.  Contrary to expectations, such as a drop in demand and expected dramatic economic contraction, the world began to experience huge shortfalls throughout the supply chain. From microchips to timber and steel and everything in between caused huge delays and backlogs in ordering goods, compounded by pent … Continued

Businesses often neglect promotional products while formulating their marketing strategy. They assume these products wouldn’t create a lasting, tangible impact—especially when online advertising today provides an instant impression on potential customers.  But they couldn’t be more wrong. 88% of all customers in one survey said they remembered a brand better once they’d received a promotional … Continued

There’s never a bad time to get your brand out there. In fact, the more you can keep your logo in the minds of your customers and clients, the better. However, some ways of promoting your company can be overkill, particularly seeing as there is so much competing information constantly vying for peoples’ attention. So, … Continued

With the business landscape as competitive as ever in 2021 and 24/7 consumer accessibility, promoting your business nowadays needs a varied mix of channels and constant TLC to attract your target market.  To stand out in a crowded market or be the front runner in your industry, there are several important things to consider. What … Continued

It was the best of times, it was the worst of times. Much like Charles Dickens’ iconic novel, the year 2020 was many things. The pandemic has affected all of us in different ways, however as we watched events unfold with despair, we also prospered in ways we never imagined. Organisational models and processes have … Continued

There is no doubt the economic climate has changed in 2020 and as a result how we approach our marketing strategy must adapt accordingly.  Understanding your client’s needs and wants now is arguably more important than it has ever been, and there is a wide range of social and economic factors that need to be … Continued

Since starting Good Things – the 8 or so years experience I’ve had in the promotional products industry has taught me that most people fall into 2 groups: Those that see value and love promotional products and those who see promo as cheap and tacky. I’ve found that one’s perception is directly related to their … Continued

Promotional mugs are some of the most popular promotional products! No matter how many people have, usually, they’ll never refrain from using another gifted mug with your logo on it. They can be used as stationary or pen stands, as well as mugs. They’re truly versatile in their utility, and the best part about promotional … Continued

Instagram marketing is rising in popularity with over 1 billion people using it. That’s basically an eighth of the world. If you look at the chart below, it reveals that instagram is used by a majority of people using other social media platforms.   (Image Source) There are over 95 million posts and 400 million … Continued